Decoding Google Analytics : Metrics and Dimensions

Google Analytics is vastly growing out to be the most widely used tool to determine performance for eCommerce businesses. It may seem a daunting task to understand Google Analytics but as far as understanding any subject its easy once you get the hang of it.

Google Analytics displays two types of data Dimensions & Metrics. Dimensions are characteristics of users and their sessions. The dimensions are usually qualitative data whereas the Metrics are quantitative measurements, sums, averages and ratios to describe human behavior which consists of page visits, conversion rates, sales, volumes etc. Metrics are numerical data, if you need any detailed info on the same -click here.

Inclass Assignment part 2

After looking back at a few blogs of my fellow classmates, its great to see most them had a co-op filled with learning and some fun too. It may sound a cliched but as they say if you love what you do then work seems fun, and most of them have had such experiences. From what I can see from my colleague Luv Sharma, if you go through his blog you can see all the wonderful work he has been part of and can sense the enjoyment he derived from it.

Such can also be said to a few other classmates of mine who worked in different companies inheriting a different sense of work ethic and a learning curve which would shape their careers in the future. I'm adding the links to the blogs of couple of my classmates below. Browse through it for fun and see what they had to say and felt about their experiences.

Daison George : daisongeorge.blogspot.ca
Luv Sharma :      1luvsharma.blogspot.ca
Abhishek Chaubey: abhishekchaubey2014.blogspot.com

The Inclass assignment

Disclaimer: The following post is a part of my in class assignment

CO-OP or internship is an integral part of any program as it gives you the hands on experience in the industry and the individual is exposed to the raw ideas in the business world. One should have certain expectations and learning objectives of what they would want to achieve in their desired job. I as such had certain expectations and objectives from my internship company (ideacious.com).

Learning never stops and for me it was a humbling experience while working as a Social Media Marketing intern at Ideacious Inc. I believe my internship experience has taught me a great deal in confidence, for if I was to walk on my first day on job I know what I have to do and get it done, won't seem lost. Having worked on launching a new product (31BLK) to launching its website (31BLK.com), I've definitely come a long way in the last four months.