A Band-Aid for the Hulk

A Band-Aid for The Hulk

Band-Aid is the Brand Name for the American Pharmaceutical giant Johnson & Johnson's adhesive line of bandages and other products. Band-Aid has been in the market for over 9 decades after being introduced in the 1920's by a Johnson & Johnson's employee for his wife. Johnson & Johnson's always have had commercial success with their themed Band-Aid's such as Mickey Mouse, Donald Duck, Superman, Spiderman etc which were tremendously famous for the kids and were targeted at the younger market. It had become a trend to wear different characters Band-Aid's at school and show your friends, who in fact would be sporting a different character as well - I remember doing it. 

So, the Flexible Fabric Band-Aid needed an advertising campaign which could highlight the its USP which is flexibility. The Brand name is quite famous enough for it sell without showcasing its uses but the market is an uncertain place and the customer sometimes may not be ready for the new change or a product extension unless he feels completely sure what it's about and that will only happen with some strong advertising and PR skills (marketing in short). This particular print ad has the hulk sporting a Band-Aid on his finger - which looked like Band-Aid's idea showcasing the flexibility of new Band-Aid as The Hulk's Finger can be assumed to be the size of a normal person's Forearm. You can come with plenty of assumptions for this print ad campaign as your imaginations runs wild after seeing this, such as - Bruce Banner was using the Band-Aid and after transforming into the Hulk his shit was torn-off except for his pants and Band-Aid (maybe the pants are made out of the same material? or he wears maternity pants?). Or you can also presume that the Hulk needs a Band-Aid too as he too nurses his cuts with utmost care and hygiene. 

No doubt that Band-Aid has come up with a fine print ad and will be coming up with something unique in the future. To conclude, would Mr Fantastic (Fantastic Four Captain) been a better choice?